Calories are 'king' when it comes to fat loss.
Put simply, to lose fat you must be in a calorie deficit.
A calorie deficit is where you consume less calories than your body expends in energy via breathing, moving, digesting & exercising, also known as your total daily energy expenditure (TDEE).
Therefore, the number 1 priority is to stick within your calorie requirements.
As your coach, it is my responsibility to ensure that you lose fat in a safe and sustainable way.
After all, what is the point in losing an extreme amount of weight quickly, if you are only going to pile it straight back on again?
That is why when it comes to calories, your target is set with a slight reduction from your TDEE.
300-500 calories less of this total is enough to see you make progress, without leaving you short of energy and having constant hunger cravings.
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